Word from the publisher:
Balder Olriks “Blind Spots” is a study of our perception. It is an investigation of what we see when we see – and what we unconsciously choose not to see. When exposed to a new environment, the one question we instantly ask ourselves is: “Where am I?” But as soon as we know the context of the perceived, we immediately lose interest.
Balder Olrik is inspired by Nobel laureate Daniel Kahneman’s model for the perceptual systems of the brain. He disrupts our viewing habits, for example by removing context-specific
elements from the image to make the familiar unfamiliar and make us look at our environment more consciously.
This is the first book on Olrik’s photographic work. After an early career as a painter in the 1980s, Olrik became a part of the pioneering community around digital media and the uprising
internet in the 1990s, where his main focus was behavioural science. In1998 he stopped his artistic career, solely focusing on his digital projects. In 2014 he started working as an artist again, mainly focusing on photographic media, where he combines his artistic skills with the knowledge of human perception and behavior.